PERFORMANCE

WHAT’S VISIBLE CREATES IMPACT

Performance marketing should be part of the concept from the start. This ensures a smart split between content and distribution. We thrive for data driven targeting, content that is tailored to each channel and target group and ongoing optimization.

More impact, less waste – because relevance is measurable from the start.

WHAT’S VISIBLE CREATES IMPACT

Performance marketing should be part of the concept from the start. This ensures a smart split between content and distribution. We thrive for data driven targeting, content that is tailored to each channel and target group and ongoing optimization.

More impact, less waste – because relevance is measurable from the start.

The problem

Content is spreading at an incredible pace – still digital remains the most powerful distribution channel. Without a clear plan to reach your audience, even the best content won’t get noticed. Leaving visibility to chance risks future marketing budgets being cut or not approved at all.

⚠️ Amazing content without reach = a missed opportunity

Our solution

We combine storytelling with data-driven marketing. This way, performance expertise is integrated from the start, supports production and allows us to seamlessly adapt content to audience reactions throughout the campaign. A continuous process with measurable reach.

🚀 Creative know-how + data = Maximum reach

The problem

Content is spreading at an incredible pace – still digital remains the most powerful distribution channel. Without a clear plan to reach your audience, even the best content won’t get noticed. Leaving visibility to chance risks future marketing budgets being cut or not approved at all.

⚠️ Amazing content without reach = a missed opportunity

Our solution

We combine storytelling with data-driven marketing. This way, performance expertise is integrated from the start, supports production and allows us to seamlessly adapt content to audience reactions throughout the campaign. A continuous process with measurable reach.

🚀 Creative know-how + data = Maximum reach

Performance Marketing Services

Every step counts: We think content strategically, distribute it with precision and make sure it gets seen.

Performance Marketing Services

Every step counts: We think content strategically, distribute it with precision and make sure it gets seen.

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Audience Research & Strategic Planning
We turn insights into smart distribution strategies to get your content seen.

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Channel Consulting & Campaign Strategy
Instagram, YouTube, TikTok, Meta Ads, Google – we know what works on which platform.
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Content Adaption for Ads
Cutdowns, teasers, hooks — transforming film into ads, perfectly tailored for every platform.
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Tracking & Optimization
With continuous measurement and optimization we ensure peak performance.

Case Studies

Case Studies

Coya Insurance -
Awareness campaign

views: 1.6 mio

reach: 355K

cost per view: 0,01€

Federal Ministry for Economic Affairs
and Development – Palm Oil Campaign

views: 1.4 mio

reach: 625K

cost per view: 0,01€

Coya Insurance -
Awareness campaign

views: 1.6 mio

reach: 355K

cost per view: 0,01€

Federal Ministry for Economic Affairs and Development – Palm Oil Campaign

views: 1.4 mio

reach: 625K

cost per view: 0,01€

#ichwillfair -
fair play

views: 174K

reach: 38,5K

cost per view: 0,02€

Alphabet -
eMobility campaign

views: 9.3 mio

reach: 427K

cost per view: 0,05€

Alphabet -
eMobility campaign

views: 9.3 mio

reach: 427K

cost per view: 0,05€

#ichwillfair -
fair play

views: 174K

reach: 38,5K

cost per view: 0,02€

Handicap International -
consulting campaign

views: 820K

follower: + 990

comments: + 500

shared: + 500

reach: 330K

cost per view: 0,03€

personal forecast

individual & project-based

target group segmentation

realistic numbers

transparent cost

views: 820K

views: 820K

follower: + 990

comments: + 500

shared: + 500

reach: 330K

cost per view: 0,03€

personal forecast

individual & project-based

target group segmentation

realistic numbers

transparent cost

Your target group is here.

We know how to reach it.

Your target group is here.

We take care.

Lisa Mashini
PERFORMANCE AT KOPFKINO KOLLEKTIV
Lisa is a performance marketing expert with over 10 years of experience on both agency and client sides. She has led teams, worked directly with clients, and now advises our customers as a Digital Marketing Consultant on campaigns across Google, Meta, and TikTok and other channels.

From target audience analysis and channel-specific content to management and continuous optimization throughout the campaign — she ensures that content gets seen. Final reports provide clear metrics and valuable insights for future projects.

In short: When it comes to performance, she’s hard to beat.

Lisa Mashini
PERFORMANCE AT KOPFKINO KOLLEKTIV
Lisa is a performance marketing expert with over 10 years of experience on both agency and client sides. She has led teams, worked directly with clients, and now advises our customers as a Digital Marketing Consultant on campaigns across Google, Meta, and TikTok and other channels.

From target audience analysis and channel-specific content to management and continuous optimization throughout the campaign — she ensures that content gets seen. Final reports provide clear metrics and valuable insights for future projects.

In short: When it comes to performance, she’s hard to beat.