Success cannot be planned? Bullshit!
Awareness phase
Consideration phase
Conversion phase
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Coya – We’ve got you
SEO was pleased. The average time on site multiplied and the product videos were running in adapted lengths as pre-roll ads on YouTube for maximum targeting.
In addition to a super low cost per view of 0,01€, the awareness spot won two awards:
Alphabet – Elektromobilität
The goal of the media campaign was to create attention and to eliminate customers prejudices towards electric mobility in a humorous way. So we created three awareness spots, that were widely run on all media channels. With a 30% view-through-rate the videos performed well over average. The site traffic increased by 8000%. On top of that, we won an award: 2nd Place Best of Business (BOB) 2016.
Alphabet – Elektromobilität
The goal of the media campaign was to create attention and to eliminate customers prejudices towards electric mobility in a humorous way. So we created three awareness spots, that were widely run on all media channels. With a 30% view-through-rate the videos performed well over average. The site traffic increased by 8000%. On top of that, we won an award: 2nd Place Best of Business (BOB) 2016.