CASES

Success cannot be planned? Bullshit!

Everyone has their phases – including your target group. You will only be successful if you manage to provide the user with the right content at the right time. In other words: the content, message and style of each film need to be tailored to the customer journey. There are three phases to pay attention to: awareness, consideration and conversion. At Kopfkino Kollektiv we offer you the adequate concept for all of these phases to realize your film:

Awareness phase

The right storytelling generates the lowest cost per view as well as the highest engagement for your target group.

Consideration phase

Thanks to optimal focus on your product, you will generate high-quality traffic on your channels and sites.

Conversion phase

What is your USP? Which features make your product stand out? We let the features speak for themselves – for maximum revenue and ROI.

Talk to us – For your films success.

 

CHECK OUT:

Coya – We’ve got you

Coya Insurances put a big emphasis on fair and social protection with a transparent and easy-to- understand insurance process. Every step can be carried out using a device that is connected to the internet. The campaign consisted of three awareness spots to increase brand awareness and 24 spots that explained the different insurance products in an understandable and unpretentious way.

SEO was pleased. The average time on site multiplied and the product videos were running in adapted lengths as pre-roll ads on YouTube for maximum targeting.

In addition to a super low cost per view of 0,01€, the awareness spot won two awards:

Platin at New York Vega Awards 2021 in the category ‘Diversity and Inclusion’.
Gold at New York Vega Awards 2021 in the category ‘Insurance’.
TO THE MOVIES

 

Alphabet – Elektromobilität

Alphabet is one of the leading leasing and full-service providers in Germany, specialised in car leasing and financing as well as fleet management. Alphabet develops solutions for staff/employee mobility, in the fields of corporate car sharing, electric mobility and its link to E-Carsharing.

The goal of the media campaign was to create attention and to eliminate customers prejudices towards electric mobility in a humorous way. So we created three awareness spots, that were widely run on all media channels. With a 30% view-through-rate the videos performed well over average. The site traffic increased by 8000%. On top of that, we won an award: 2nd Place Best of Business (BOB) 2016.

TO THE MOVIES

Alphabet – Elektromobilität

Alphabet is one of the leading leasing and full-service providers in Germany, specialised in car leasing and financing as well as fleet management. Alphabet develops solutions for staff/employee mobility, in the fields of corporate car sharing, electric mobility and its link to E-Carsharing.

The goal of the media campaign was to create attention and to eliminate customers prejudices towards electric mobility in a humorous way. So we created three awareness spots, that were widely run on all media channels. With a 30% view-through-rate the videos performed well over average. The site traffic increased by 8000%. On top of that, we won an award: 2nd Place Best of Business (BOB) 2016.

TO THE MOVIES

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